In an interview with Katie White Hartranft, VP Account and Sustainability Director for The Martin Agency, we discuss the strategies, innovations, and collaborative efforts driving meaningful change within the industry.
Read More
Maggie Gaynor, Account Executive, shares a few takeaways for anyone preparing to attend an industry award event.
Read More
At a time when women's purchasing power is at an all-time high, brands that understand and value female audiences are reaping the rewards.
Read More
Win or lose, here's why why your ad agency should be submitting for awards.
Read More
So, when you land a Super Bowl spot next year, how should your agency handle its PR campaign for the game? Here are 4 rules to follow.
Read More
We take a look at Super Bowl ads this year using a How to be Famous lens. Each of these winning ads embraces at least one of these six principles.
Read More
Ah, the Super Bowl. It’s the one time of year when the advertising industry…loses its damn mind. Here are some thoughts to consider, should you find yourself in a position to make your own Super Bowl spot.
Read More
Knowing who you are as an agency is a crucial way to get buzz and a great litmus test for the types of clients you’ll work with, the projects you take on, and what you stand for or against.
Read More
Account Executive, Maggie Gaynor shines a well-deserved spotlight on Account Director, Lexie Alcon Chaudhuri. She shares her experience working alongside Lexie and the impactful mentorship she has provided throughout her career.
Read More
PR isn’t the easiest of gigs to learn, especially if you started in the pandemic without an office and senior mentors to show you the ropes. Here are three tips to get you on the right path.
Read More
Over 3 million people in the U.S. observe Ramadan but yet, we don’t see much of it in mainstream media. It makes us wonder if there is a valuable opportunity to connect with this audience during such a momentous time.
Read More
One perfectly executed idea will cut through the clutter better than a dozen middling ones. Here are a few ads as of late that are just downright good, and led with perfectly executed ideas.
Read More
Jeff Sweat makes a guest appearance on Breaking and Entering Advertising Podcast hosted by Geno Schellenberger.
Read More
Attending and organizing a panel at SXSW was unlike any other experience. Here are 5 key takeaways.
Read More
Great cultures beget great campaigns, from the client to the agency through and through. Uncommon Creative Studio’s execution of the Nike Jordan campaign demonstrates how to stay true to the brand and its culture.
Read More
Yes, SXSW is an excellent opportunity for learning, professional development, and networking. But why not take advantage of Downtown Austin while you're at it?
Read More
After seven years, Rihanna returns to the live music stage. And now, we can’t get enough.
Read More
We take a look at Super Bowl ads this year using a How to be Famous lens. Each of these winning ads embraces at least one of these six principles.
Read More
As a remote team, we have limited “face-to-face” interactions. We felt like we needed to devote time to get to know each other better. So we hit pause and each wrote a “User Manual.”
Read More
Downy Unstopables gracefully cuts through the clutter of other Super Bowl ads by launching almost two months early.
Read More