We take a look at Super Bowl ads this year using a How to be Famous lens. Each of these winning ads embraces at least one of these six principles.
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Over 3 million people in the U.S. observe Ramadan but yet, we don’t see much of it in mainstream media. It makes us wonder if there is a valuable opportunity to connect with this audience during such a momentous time.
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Great cultures beget great campaigns, from the client to the agency through and through. Uncommon Creative Studio’s execution of the Nike Jordan campaign demonstrates how to stay true to the brand and its culture.
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We take a look at Super Bowl ads this year using a How to be Famous lens. Each of these winning ads embraces at least one of these six principles.
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Downy Unstopables gracefully cuts through the clutter of other Super Bowl ads by launching almost two months early.
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Mojo Supermarket targeted FIFA and the United Nations for allowing the host country Qatar to commit human rights violations. Here’s why it worked.
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The reason you're not getting press is because you haven’t created a story worth telling. The campaign your agency launched isn’t getting picked up by reporters, no matter how many times your PR person bugs them. So what can you do to juice your story to get their attention?
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For every "Halftime in America," there are 40 other ads in each Super Bowl that drop off of the face of the Earth the moment the game ends, never to be discussed again.
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