At a time when women's purchasing power is at an all-time high, brands that understand and value female audiences are reaping the rewards.
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So, when you land a Super Bowl spot next year, how should your agency handle its PR campaign for the game? Here are 4 rules to follow.
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Ah, the Super Bowl. It’s the one time of year when the advertising industry…loses its damn mind. Here are some thoughts to consider, should you find yourself in a position to make your own Super Bowl spot.
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The reason you're not getting press is because you haven’t created a story worth telling. The campaign your agency launched isn’t getting picked up by reporters, no matter how many times your PR person bugs them. So what can you do to juice your story to get their attention?
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Good agencies tell their clients' stories. Great agencies tell their own. Ready to start your new agency? Answer these 5 questions to help distinguish your shop.
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Agencies are inclined to speak through their work—it’s the language they use best. That’s why they scramble for exciting brands. But what if you’re not allowed to say anything about that work—or even to say that you’re working for those brands at all?
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Inside Edition follows Sweat+Co’s Founder, Jeff Sweat, on his road to recovery after falling ill from the coronavirus and spending three weeks in a coma. With the help of singers, Nani Sinha and Michele Patzakis, Sweat is learning to breathe again.
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I was not an obvious target for Covid-19. I’m 49. I mountain bike. My family kept to ourselves and wore masks whenever we went outside. But a stray virus in a grocery store led to sniffles that led to the ICU in less than a week.
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Advertising industry PR agency Mister Sweat announced today that it has changed its name to Sweat + Co, and launched a new consulting practice aimed at helping agencies weather the current crisis and prepare themselves for the world beyond it.
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What happens, with Covid-19, when creative collisions are impossible—when they’re too risky to allow? As large agencies convert to telework during the coronavirus onslaught, this is one of the most important challenges they have to overcome.
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For every "Halftime in America," there are 40 other ads in each Super Bowl that drop off of the face of the Earth the moment the game ends, never to be discussed again.
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What if you made Super Bowl commercials invite-only? What if brands had to pitch their ideas to make it into the game?
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Uber’s long-awaited rider safety changes are welcome, but after years of criticism and a disastrous IPO, they may come too late. As we ponder the fate of the company that ushered in the gig economy and changed how you got a ride, it’s worth asking:
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