In an interview with Katie White Hartranft, VP Account and Sustainability Director for The Martin Agency, we discuss the strategies, innovations, and collaborative efforts driving meaningful change within the industry.
Read MoreAs a remote team, we have limited “face-to-face” interactions. We felt like we needed to devote time to get to know each other better. So we hit pause and each wrote a “User Manual.”
Read MoreAny successful campaign has to have a great idea, a relatable character, and something worth writing about. You don’t have those things, you don’t have a story.
Read MoreNormally we promote other people's work, but this year we got a chance to make our own. In March, we launched Mayfly Quest, a book-marketing campaign for my postapocalyptic novel Mayfly. Book publishing rarely mounts the kind of campaigns that marketers do for entertainment and brands, focusing on getting books into the hands of people who weren't already fans. The focus of #MayflyQuest was reaching people who didn't know they should be fans.
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