We take a look at Super Bowl ads this year using a How to be Famous lens. Each of these winning ads embraces at least one of these six principles.
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As a remote team, we have limited “face-to-face” interactions. We felt like we needed to devote time to get to know each other better. So we hit pause and each wrote a “User Manual.”
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Downy Unstopables gracefully cuts through the clutter of other Super Bowl ads by launching almost two months early.
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Mojo Supermarket targeted FIFA and the United Nations for allowing the host country Qatar to commit human rights violations. Here’s why it worked.
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No matter the size of your agency, public relations is valuable and generates results. Don’t neglect it. Here are 3 ways it brings value.
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The reason you're not getting press is because you haven’t created a story worth telling. The campaign your agency launched isn’t getting picked up by reporters, no matter how many times your PR person bugs them. So what can you do to juice your story to get their attention?
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Small but mighty was the theme Ad Age’s Small Agency of the Year Conference and Awards. Our own Jeff Sweat spoke about his COVID-19 experience and preparedness as an agency owner.
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Good agencies tell their clients' stories. Great agencies tell their own. Ready to start your new agency? Answer these 5 questions to help distinguish your shop.
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Agencies are inclined to speak through their work—it’s the language they use best. That’s why they scramble for exciting brands. But what if you’re not allowed to say anything about that work—or even to say that you’re working for those brands at all?
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A new take on vaxwear inspired by Callen, an ugly holiday sweater campaign you’ve never seen before lead by Giant Spoon, and Sensis teaming up with the CDC to deliver an important message around travel.
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Following the launch of the new OnePlus Flagship phone, creative agency Hasan & Partners was challenged to bring a relevant element to catch the attention of the people of Finland.
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In partnership with Chipotle, Agency Observatory shines a light on the obstacles farmers face by telling the story of a family’s farm revival.
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Alongside Barkley, Sweat+Co plays an important role in executing Planet Fitness’ latest campaign.
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Inside Edition follows Sweat+Co’s Founder, Jeff Sweat, on his road to recovery after falling ill from the coronavirus and spending three weeks in a coma. With the help of singers, Nani Sinha and Michele Patzakis, Sweat is learning to breathe again.
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Let’s take a moment and congratulate Barkley, Giant Spoon, and VaynerMedia for making Ad Age A-List in June 2021!
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I was not an obvious target for Covid-19. I’m 49. I mountain bike. My family kept to ourselves and wore masks whenever we went outside. But a stray virus in a grocery store led to sniffles that led to the ICU in less than a week.
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Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds.
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In this episode of the Inspiring Futures podcast, Edward Cotton and Jeff Sweat talk about the process of writing.
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Brands under quarantine have renewed interest in internal agencies and in-house production, which is frightening for agencies. It doesn’t have to be. How can internal and external agencies understand each other, divide work and establish relationships where both sides thrive?
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